Often, people have this question: How much scope is there in digital marketing? Let me tell you, there is a lot of scope in it if you do it properly and if you have full information about it. But now the question is; what is digital marketing? So we have created a complete blog on it; you can go there and see what it is, its advantages and disadvantages, and many more things that have been mentioned in it. But now the question is: how many types of digital advertising are there? So let me tell you that there are about 50+ types of online marketing which you have to increase your skill and mastery in any one type. If you choose one skill and focus all your attention on it, it will improve your skills, and through it, you can achieve a lot.
Now let us explain those 50 types in the correct manner, with complete details on 50+ types of it. Let us read and see what is meant by web marketing, what happens inside it, and how it works.
It was not possible to write all type of electronic marketing so we have divided the number of Internet advertising into five parts. In each part (post), 10 types of electronic marketing will be mentioned.
This is the part 1
Table of Contents
There are 10 types of digital marketing
1- Search Engine Optimization,
Search engine optimization, or SEO for short, is like the world of the internet giving your website a huge, loving embrace. It all comes down to making your website more visible and appealing to search engines such as Google, Bing, and Yahoo!
Consider it a magical recipe for getting your website to appear higher in search results when people search for items online. When someone puts a query or subject into a search engine, your website has a greater chance of appearing at the top, waving hello, and saying, “Hey, I’ve got what you’re looking for!”
SEO employs several methods and approaches to do this. It all comes down to choosing the appropriate keywords (the phrases people enter into the search bar), providing fantastic content, and making your website extremely user-friendly. It’s also about being a nice online buddy by linking to other websites, which tells search engines, “This website is awesome!”
The more satisfied your website is with SEO, the more satisfied your visitors will be when they find you in the search results. So, if you want more people to discover your website and get that nice, fuzzy sensation of finding what they’re looking for, SEO is your greatest online companion!
2- Content Marketing:
Imagine you’re at a vibrant marketplace filled with people excitedly talking about things they love. Content marketing is like that, but in the digital world! It’s a cheerful way for businesses to connect with you by sharing helpful, entertaining, and interesting information online.
In simple words, content marketing is all about creating and sharing joyful stories, articles, videos, and posts that bring a smile to your face. It’s not just about selling products; it’s about building happy relationships with you, the wonderful audience! Brands create content that feels like a friendly chat, offering valuable tips, heartwarming stories, or even a good laugh.
So, whether you’re reading a delightful blog post, watching a funny video, or exploring colorful info graphics, content marketing is there to make your online experience enjoyable and engaging. It’s like having a happy conversation with your favorite brands, making the digital world a brighter and more cheerful place!
3- Social Media Marketing:
Social media marketing, often known as SMM, is a lot like organizing a large online party! Assume you have a terrific idea, a fantastic product, or a fantastic service that makes people happy. Social media marketing is a fun and pleasant technique to inform the world about it using social media platforms like Facebook, Instagram, Twitter, and others.
It all comes down to providing interesting material that people want to see, read, and share. Consider it similar to sending a hilarious joke, a heartfelt narrative, or an exciting video clip to your friends. Building relationships, making people smile, and spreading happy feelings over the internet are all part of social media marketing.
Businesses apply social media marketing to reach out to consumers, offer exciting developments, and connect with them in the same way that friends do! Social media marketing helps businesses develop by making people happy and involved, whether it’s by sharing attractive photographs, useful recommendations, or exciting offers. It’s like being a member of a huge happy online community where everyone shares the happiness!
Read More: What is digital marketing?
4- Email Marketing:
Email marketing is like spreading happiness throughout the digital globe! Think about sending out wonderfully designed emails to a large group of people who are truly interested in what you have to offer. It’s like throwing a lovely party in their email, where you can share exciting news, great offers, and useful material.
Imagine the following scenario: you have a terrific product, a useful service, or some excellent material that you want to share. Email marketing allows you to deliver customized, pleasant emails to your subscribers. These emails might include everything from news updates and promotions to helpful hints and inspiring stories.
What’s the best part? You may immediately connect with your audience and create a relationship with them. It’s not only about selling; it’s also about making people happy, informing them, and making them feel unique. You can monitor who opens your emails, what links they click on, and personalize your communications to their specific interests, making every engagement more relevant.
In a nutshell, email marketing is your digital pen pal journey, where you get to make someone’s day brighter one email at a time!
So, in a nutshell, email marketing is all about sharing smiles, valuable information, and good vibes through emails. It’s a way for businesses to be your online buddies and brighten your day with their messages.
5- Pay-Per-Click Advertising (PPC):
You have a terrific website or online store that you would want more people to visit. That’s where pay-per-Click (PPC) advertising comes in! It’s a fantastic tool that makes your website stand out in the wide online world.
So, how exactly does it work? It’s really fairly simple! Advertisers, like you, create advertisements and pay a small fee each time someone clicks on their advertisement. These advertisements may be seen on search engines like Google as well as social media sites like Facebook and Instagram.
Assume you’re selling adorable homemade candles. When someone searches for “adorable candles” on Google, your PPC ad may appear toward the top of the results.
If they like what they see and click on your ad, they will be directed to your website. Voila! You’ve just gained a new potential client.
The most exciting part! You only pay when someone clicks on your ad and expresses true interest. It’s like introducing visitors to your store and only paying for those who come in and look around. Furthermore, PPC allows you to target specific audiences based on their interests, geography, and online activity. It’s like having a customized guest list for your online party!
In a word, PPC is an excellent technique to increase your online exposure, attract more users to your website, and spread enthusiasm about your products or services. It’s like a win-win situation between you and your potential consumers, and everyone walks away happy!
6- Affiliate Marketing
Suppose you have a friend named Sarah who makes the best handmade cookies. She is beloved by all! Sarah has decided to sell her cookies through a large bakery, but she wants more people to be aware of her delectable goodies. This is where affiliate marketing comes into play!
Companies in the internet world have products or services they want to sell. They collaborate with people (such as Sarah’s pals) who have blogs, YouTube channels, or social media pages. These people become affiliates. These affiliates aren’t just buddies; they’re ardent supporters of the products they promote. They just love them!
Imagine Sarah signing up for an affiliate program for a cookie company. Sarah makes a small commission every time she mentions the cookies on her blog and someone clicks her unique affiliate link to purchase them. It’s a small token of appreciation from the company for bringing in a new customer. What’s more, guess what? Sarah is overjoyed because she gets to share her passion for baking while also earning some additional cash!
Meanwhile, the cookie manufacturer is pleased since they have gained more consumers without spending a lot of money on promotion. It’s a no-lose situation! Affiliates are compensated for marketing things they are passionate about, and corporations benefit from these passionate promoters.
As a result, affiliate marketing is like a big, cheerful online friendship in which everyone is happy—the companies, the affiliates, and even the customers who discover fantastic things as a result of these pleasant referrals. It’s all about spreading joy and love, one affiliate link at a time!
7- Influencer Marketing:
Influencer marketing is like having your favorite friend recommend something awesome to you! Imagine you follow someone on social media who you really admire and trust. These people are called influencers. They could be experts in a particular field, popular celebrities, or even just really cool, everyday people.
Now, brands team up with these influencers because they have a massive and loyal following. When influencers share products or services they love, it feels genuine, like a friend sharing a great find. It’s not like a regular ad; it’s more personal and friendly. Their followers, who trust their opinions, might then get curious and check out the products or services being recommended.
So, it’s a win-win! Influencers get to share cool stuff with their followers, and brands get to reach a wider audience in a friendly, engaging way. It’s a happy, positive way for people to discover new things they might love, all thanks to the power of genuine recommendations and trust.
8- Video Marketing:
Video marketing is like a beam of sunshine on a beautiful day! It all boils down to using films to spread joy, connect with people, and express your message in an entertaining and engaging manner.
To showcase your products, services, or ideas, consider creating short films, imaginative animations, or even full-fledged movies. These films have the potential to make your viewers smile, laugh, and maybe cry happy tears.
Whether you’re a company owner, a content producer, or just someone with an amazing story to share, video marketing is the perfect medium for bringing your vision to life. You may reach a worldwide audience via sites such as YouTube, Instagram, or TikTok and captivate them with what you have to offer.
The biggest advantage of video marketing is that it allows you to interact with individuals on a more personal level. Humanize your brand by making customers feel as if they are a part of your journey. So, go creative, express your joy, and let the world see your happy feelings through film!
9- Mobile Marketing
Mobile marketing is like having a helpful assistant in your pocket! It’s a really fantastic method for businesses to reach out to you on your mobile phone and brighten your day.
Consider receiving notifications, special deals, or entertaining updates from your favorite businesses, applications, or services directly on your phone. It’s like having your own personal shopper or a fun pen friend who understands just what you’re looking for!
While playing your favorite mobile games, you may receive text messages, app notifications, or even see advertisements. These communications are intended to be entertaining, informative, and, most importantly, personalized for you! They may inform you of fantastic bargains, new items, or fascinating events that you should not miss.
In a word, mobile marketing is when firms use your mobile phone to communicate fascinating information with you. And it’s a win-win situation since you get to learn new things while companies get to remain in touch with satisfied consumers like you!
10- Marketing Automation
Assume you have a magical assistant to assist you with your company. This assistant is known as marketing automation!
Marketing automation is like having a super-intelligent robot companion who assists you with your marketing responsibilities. Instead of doing everything manually, such as sending emails or posting on social media, this robot companion handles it all for you.
Assume you have a large number of clients and wish to give them special deals or birthday cards. You can set up these messages in advance with marketing automation, and your robot buddy will send them out at the ideal time, making your consumers very pleased!
This wonderful assistant also keeps track of what your consumers enjoy and buy.
It remembers their preferences, allowing you to give them bespoke messages they’ll like. It’s like having a friend who always knows what everyone wants!
Furthermore, marketing automation saves you time and energy. Instead of spending hours on marketing activities, you may devote your time to other aspects of your business or even take a break and relax. It’s like having a cheery assistant who lightens your job and makes you grin!
Marketing automation, in a nutshell, is your pleasant marketing companion that makes your business life smoother, more efficient, and full of joyful feelings!
In this article, we have discus 10 kinds of web marketing and we’ve explored various exciting ways to make the online world a brighter and more cheerful place. Just like a lively marketplace where people share stories and laughter, Online marketing comes in many flavors to connect with you, the fantastic audience!
From giving your website a warm hug through search engine optimization (SEO) to creating joyful content that makes you smile with content marketing, each strategy has its own unique charm.
Social media marketing is like throwing a virtual party with friends, sharing colorful stories, and becoming the star of the show. Email marketing is akin to receiving friendly emails from your favorite brands, making you feel like a VIP.
Pay-per-click advertising (PPC) helps your website shine brightly in the vast online world, like inviting visitors to your online store with personalized invitations.
Affiliate marketing is like friendly recommendations from passionate supporters, spreading love and happiness. Influencer marketing lets you discover cool stuff through genuine recommendations from your favorite online influencers.
Video marketing is like a burst of sunshine, spreading joy and connecting on a personal level. Mobile marketing is like having a helpful friend in your pocket, sharing exciting updates.
And marketing automation is your magical sidekick, making your business life easier and more efficient, all while bringing a smile to your face.
In this digital era, these tactics work together to disseminate smiles, build friendships, and promote pleasant sentiments over the internet. So, keep spreading those positive vibes online and make the digital world a brighter and more cheerful place!
Who is the father of digital marketing?
It’s important to remember that digital marketing, as we know it today, is a profession that has evolved throughout time owing to the efforts of several individuals and businesses. It lacks a singular “father” like some other fields do.
Digital marketing has been characterized by the collaborative efforts of many people, each sharing their ideas and discoveries. Because digital marketing is a collaborative and ever-changing industry, there is no single person who can be called the “father” of it.
In some respects, the whole digital marketing community, comprised of marketers, entrepreneurs, and inventors, may be said to have fed and developed this profession, which continues to expand and adapt to the evolving digital environment.
Who is Philip Kotler?
Philip Kotler is a marketing author, consultant, and lecturer from the United States. We know as the “father of digital marketing” Because he put so much effort into the profession. Kotler was born on May 27, 1931; He has greatly influenced marketing theory and practice.
He is also known for his extensive work in marketing management which includes books like “Marketing Management: Analysis, Planning, and Control,” These books are heavily used in marketing courses worldwide. He has contributed significantly to the advancement of consumer behavior, marketing research, and strategic marketing planning.
Who started digital?
A Bell Labs mathematician named Claude Shannon is credited with laying the foundation of digitalization. He mentioned digital in 1948 in one of his important article called A Mathematical Theory of Communication. So he converted The digital revolution technology from analog format to digital format.
Who is India’s biggest Digital Marketer?
India’s top digital marketer is a man named Jitendra Vaswani He holds a degree in IT from Rajasthan Technical University. . Jitendra worked as an SEO executive for Youthsphere Technologies. He laid the foundation of his field of expertise SEO building 25-Sept-2023.